Monday, June 7, 2010 - innovative email web service and company

By Vasudev Ram

I saw this site / company,, some days ago. It has what seems to be an innovative email-related product / web service, called TriggerMail.

I had done some work for a startup earlier in the area of email sending for invites / sign-ups, so I was intrigued by the fact that SailThru has made a business out of a product (TriggerMail) and services in this area. The TriggerMail product also has a REST-based API. The site says that "The API is easily integrated into PHP, Python, and Ruby".

As per the SailThru site, their clients include ChartBeat, and 10gen - creators / commercial supporters of the open source database MongoDB, and SailThru itself uses MongoDB - according to the MongoDB site.

[ On a side note (about MongoDB), I read recently that CERN (the place where Tim Berners-Lee invented the World Wide Web) is using MongoDB for the Large Hadron Collider. ]

SailThru also has another product, GetConnect, which provides a unified API for sending emails to contacts in your address books of some of the major email providers. This one also seems like a neat idea.

- Vasudev Ram - Dancing Bison Enterprises

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