Monday, December 19, 2011

New Google Analytics can show Referral Paths

By Vasudev Ram - | @vasudevram |

Just saw this. Had not used Google Analytics for a while. They have upgraded it to a new version with more features. One of these is the ability to show Referral Paths. Go, in the left pane, to TRAFFIC SOURCES -> Sources -> Referrals. In that screen I could see, for example, that there were some referrals (to this blog of mine) via (which is Twitter's built-in URL shortener). Under that it showed individual referral links starting with, such as, which is a shortened URL that redirects to this blog post by me:

For each such referral path, it shows data such as the number of visits, pages/visit, average time on site, etc.

There also seem to be many other new / enhanced in this new version of Google Analytics.

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Vasudev Ram @ Dancing Bison

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